ORLANDO, Fla. -- The Food Marketing Institute's recent Shopping for Health 2000 survey showed that about 44% of supermarket shoppers reported an organic food purchase in the last six months, but an informal SN poll of shoppers here found little interest in buying organics. In most cases, shoppers did not want to pay a higher premium for organics, but in some cases, they were not interested in organics at all. Others eat organic foods, but don't buy them at grocery stores.
