CHICAGO -- Solution selling can be used to bring the supermarket out of the 1950s and into the new century, said industry leaders and critics at a three-hour session held at the recent Food Marketing Institute's annual show and meeting here. All solution selling situations are not about profit, they said, but can also be about building traffic and building image. Suggestive selling has been around forever but quantifying it has not, and this is now feasible with data management techniques. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.