CHICAGO -- Solution selling can be used to bring the supermarket out of the 1950s and into the new century, said industry leaders and critics at a three-hour session held at the recent Food Marketing Institute's annual show and meeting here. All solution selling situations are not about profit, they said, but can also be about building traffic and building image. Suggestive selling has been around forever but quantifying it has not, and this is now feasible with data management techniques. ...

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