[ELIZABETH, N.J. -- Party platters and custom decorator cakes are highlighted on the cover of a direct-mail circular from the ShopRite group of supermarkets aimed at graduation parties and related special occasions. The cover of the four-page mailer is fringed with a colorful variety of flowers. At the top, a regal purple headline box, emphasized with a scrolled underline, announces "A Cordial Invitation..." It is followed by "From Your Party Planning Experts at ShopRite." "Luscious Party ...
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