[ELIZABETH, N.J. -- Party platters and custom decorator cakes are highlighted on the cover of a direct-mail circular from the ShopRite group of supermarkets aimed at graduation parties and related special occasions. The cover of the four-page mailer is fringed with a colorful variety of flowers. At the top, a regal purple headline box, emphasized with a scrolled underline, announces "A Cordial Invitation..." It is followed by "From Your Party Planning Experts at ShopRite." "Luscious Party ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.