ELIZABETH, N.J. -- An exclusive ShopRite sampling program that uses regional advertising in Family Circle magazine is held four times a year in 180 ShopRite stores in the Northeast. Karen Meleta, spokeswoman for Wakefern Food Corp. here, the cooperative that supplies the stores, said manufacturers pay for the samples. Seven companies were listed in a full-page color ad that ran in this month's issue, alerting readers to the Dec. 2 in-store event. The program "runs like clockwork," Meleta ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.