CLARK, N.J. -- ShopRite Supermarkets has teamed with vendors to create a textbook case of category management in three key Center Store departments. With the help of Pepsi and its Plano, Texas-based Frito-Lay subsidiary, the soft drink and salty snack departments have been transformed into a "Beverage and Snack Plaza." At the same time, Nabisco, East Hanover, N.J., has developed a concept for the cookie aisle. Both programs are being conducted at ShopRite's new superstore here. Designed ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.