LAKELAND, Fla. -- Publix Super Markets here has put the icing on the cake with a new, in-your-face bakery merchandising strategy that draws on its past. Long renowned for its in-store bakeries and, in particular, for its decorated cakes, the chain has rec ently invested lots of money to show off the talents of its decorators -- and the cakes they produce -- in a new way. The decorators -- some of whom are winners of national competitions -- are positioned at "decorating stations" that ...
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