Consumers are more receptive to promotions intended to help their family budget, a new Brand Marketing/Experian study says BR> 50% are more interested in free samples 34% says that their shopping behavior has not changed this year
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.