All-natural vitamins and supplements are a cornerstone of any retailer's whole health portfolio -- but their value is only as high as their reputation and safety. Growing scrutiny by federal regulators has resulted in some major media coverage of the category, not all of it good. Studies by universities and other institutions are also independently influencing consumer buying habits. Among these shifting sands, supermarkets are wise to walk nimbly and be prepared to work with customers who ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.