ST. LOUIS -- Sight & Sound Distributors here will support its new DVD program with store-specific market research.
The Smart Start program, which starts this week, begins with a demographic study done by the video distributor and a customer survey, said John Fetto, territory manager in the Kansas City, Kan., branch. "We want to make sure that retailers have a potential customer base of DVD users; that they are not just guessing," said Fetto.
"We don't want anybody to put money into a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In