SPOKANE, Wash. -- The development of a line of certified Hereford beef at Yoke's Foods reflects the 12-store chain's larger initiative to re-invent itself in a crowded marketplace. "We've been evolving out of a box store into a Yoke's Fresh Market format that's a higher-end concept," said Ken Chapin, Yoke's Foods' meat director. "They have coffee shops, pizza shops, and have enlarged bakeries and delis." The seven Yoke's Fresh Market stores currently in operation are also where consumers ...

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