Due to the barrage of new products that have recently come to market, going to a grocery store can be overwhelming, as shoppers turn into tourists, craning their necks to look up and around. Bill Bishop, a principal in Willard Bishop Consulting, Barrington, Ill., says, in general, supermarket signage is inadequate to its task of drawing customers into Center Store. "The need is absolutely critical," he told SN. "And there's another component: if people don't know what's in the store, then ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.