Retailers are implementing a more strategic approach in merchandising perishables to today's better-educated consumers -- using point-of-purchase signage that introduces consumers to the product, informs them how to use it, and then completes the sale with a strong price display. Part of the shift in the approach to selling fresh foods can be attributed directly to consumers' desire for more information about the foods they're eating, retailers told SN. The challenge has been to determine ...
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