CHICAGO -- Why are supermarkets losing Center Store sales to competing channels? The answer lies in stock-up trips. That's among the findings of a "holistic," trip-based study of 2,400 shoppers by Unilever Foods, Englewood Cliffs, N.J. Mike Twitty, senior manager of shopper & channel insight for Unilever, presented the company's findings here at the Institute for International Research's Shopper Insights In Action conference. "What we're trying to do is to capitalize on the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.