CHICAGO -- Why are supermarkets losing Center Store sales to competing channels? The answer lies in stock-up trips. That's among the findings of a "holistic," trip-based study of 2,400 shoppers by Unilever Foods, Englewood Cliffs, N.J. Mike Twitty, senior manager of shopper & channel insight for Unilever, presented the company's findings here at the Institute for International Research's Shopper Insights In Action conference. "What we're trying to do is to capitalize on the ...
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