Welch Foods has turned a patriotic promotion for the Fourth of July into a dedicated marketing program designed to spur sales of its sparkling juices throughout the year. Up until last year, 85% of Welch's sparkling juice sales were made during the holiday season. But thanks to new promotional packaging, the company has made the juices relevant for four other times of the year: Valentine's Day; Easter/spring; May/June, when weddings, graduations and other celebrations are held; and ...

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