HOUSTON -- Randalls Food Markets here has been successfully courting senior citizen shoppers through an innovative Seniors Savings Coupons program that ties into the chain's Seniors Silver Card Club frequent shopper program. Every Tuesday, Randalls prints a sheet of 10 coupons good for items in various departments throughout the store exclusively for its shoppers aged 60 and over; the perforated coupons are even printed on silver paper. In recent weeks, coupons and grocery items featured ...
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