HOUSTON -- Randalls Food Markets here has been successfully courting senior citizen shoppers through an innovative Seniors Savings Coupons program that ties into the chain's Seniors Silver Card Club frequent shopper program. Every Tuesday, Randalls prints a sheet of 10 coupons good for items in various departments throughout the store exclusively for its shoppers aged 60 and over; the perforated coupons are even printed on silver paper. In recent weeks, coupons and grocery items featured ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.