When it comes to communicating with consumers about produce, the advice from the experts is to keep it simple. Basic information on produce items is still what shoppers want most, according to retailers, other produce industry sources and consumer trend-watchers. While debate continues in the halls of industry and government about ways to deliver information about country of origin, pesticides, waxes, organic status and so on, industry folks in the market told SN it's the fundamentals that ...

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