LOS ANGELES -- A southern California retailer has launched a new company to provide simplified revenue-sharing options for supermarket video-rental programs. Matthew Feinstein, vice president of Marbles Entertainment here, which operates leased-space video departments in 10 Lucky/Sav-On and Vons stores, has formed Supermarket Video Inc. SVI is working with the major studios to develop a shared-revenue buying program that would involve no upfront costs to retailers and minimal complexity, ...

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