Supermarkets are using outsourcing as the ticket of entry for launching on-line shopping services. Continued on Page 18 Viewed as a competitive necessity in today's e-commerce environment, on-line shopping has become a way for food retailers to gain market share and new customers, and to extend the customers' in-store retailing experience. Many who pursue this path, however, find that the stakes are high. Industry sources put the cost of bringing on-line shopping live to between $500,000 ...

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