In general, consumers index higher for buying bulk candy the more income they have and the more members in the household, with one quirk: Families with two members index 113, and with five members, 115, but with three or four members, only 84, according to ACNielsen. Indices above 120 and below 80 are significant, since above 120 means they buy more than expected and under 80 means they buy less than expected.
Age also plays a role, but bulk candy is apparently not for kids. Households with ...
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