Consumers these days want their sin in smaller packages.
So say retail bakery executives who discussed with SN their customers' growing interest in smaller cakes.
Downsized cakes are appealing to small families, two-person households and singles, said Ron Williams, director of bakery operations at O'Malia Food Markets, Carmel, Ind. "They don't want to waste money on a large cake," he told SN. "The second thing is that prices on the small snack cakes are very reasonable compared to $6.99 or ...
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