NEW YORK -- Behind the well-hyped introduction of its Aleve pain reliever, Procter & Gamble waved the inducement of a $100 million marketing budget, a widely quoted figure that no doubt cleared the heads of promotional agencies and retail buyers nationwide. With a reported $60 million of that sum earmarked for national media advertising, another $40 million or so remained to be deployed on the promotion side. But with an introductory deal structure that retail sources put at a slim ...
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