CLEVELAND -- ECRM announced the appointment of Tom Smith as executive vice president of sales, marketing and strategy, a new position within the the business planning, marketing and conference management firm. His responsibilities will focus on increasing ECRM's sales and marketing activities in the food industry, a new area of growth for the company. He will report to Jeffery Joyner, president and chief operating officer. Smith comes to ECRM from Ahold USA, Chantilly, Va., where he was most recently vice president, corporate brands. He began his career more than 20 years ago, and has worked for companies such as Piggly Wiggly, Warehouse Grocery, Albertsons, Supervalu, Cub Foods and Ahold's Bi-Lo prior to moving to its corporate office.