SALT LAKE CITY -- Smith's Food & Drug held an Easter bunny coloring contest last month that tied in Binney & Smith, Allentown, Pa., Ambassador Cards, Kansas City, Mo., and Smith's video rental departments. The promotion was held throughout the 131-store Smith's chain, said Marcey Keown, account executive at Interwest Brokerage, Salt Lake City, who represents Binney & Smith to Smith's Food & Drug and helped coordinate the program. "It was a really good success. We always ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.