PHOENIX -- Smitty's Super Valu turned Mother's Day into a major selling opportunity by running an 8-page color newspaper insert two weeks prior to the holiday. "Although we started running this ad the week before, on April 27, we know many shoppers wait until the next week to do their shopping, and for us, Mother's Day is always a second-week promotion," said Lori Helm, a general merchandise buyer. "Mother's Day is pretty much a last-minute holiday, where many people shop as the holiday ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.