Men are in the crosshairs of health and beauty care marketers. Once just the target for shaving product and other necessities, a wide array of body, skin and hair care products is being specifically made for men and they are selling, retailers and wholesalers told SN. These include items at the low and high ends of the price spectrum. Inexpensive spray-on colognes targeting young men are setting the pace with aggressive advertising for this category expansion. The merchants are well aware ...

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