CAMDEN, N.J. -- The interests of manufacturers and retailers should revolve around those of consumers. After all, once it's understood what consumers want, it becomes far easier for the consumer packaged goods industry to know what products to manufacture and for retailers to know how to merchandise them. That concept is easy to understand and to state. But ascertaining the many implications of it is much more difficult. One executive who has spent a long career in the CPG industry working ...

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