THE SN LIST: TOP 20 POTATO CHIP BRANDS (SUPERMARKETS ONLY)

Rank & Potato Chips

lar Sales % Change Vs. Year Ago; Unit Sales; Unit Sales % Change Vs. Year Ago

1) Lay's

$765,319,488; -2.1%; 460,974,176; -2.8%

2) Ruffles

$302,377,312; -4.5%; 118,954,352; -5.5%

3) Wavy Lay's

$298,214,752; +8.8%; 153,453,472; +7.4%

4) Pringles

$177,863,744; +4.0%; 128,196,008; +1.7%

5) Private Label

$133,495,520; -9.7%; 97,348,984; -9.6%

6) Utz

$74,614,248; +5.0%; 48,652,640; +3.9%

7) Wise

$58,822,224; -4.8%; 45,650,636; -9.8%

8) Ruffles Wow

$48,766,156; +0.6%; 15,539,230; -6.0%

9) Herr's

$47,602,408; +2.8%; 28,313,418; +5.4%

10) Cape Cod

$42,419,376; -2.7%; 19,456,712; -4.8%

11) Jays

$39,297,508; -3.7%; 23,884,522; -9.4%

12) Lay's Bistro Gourmet

$35,717,972; -29.8%; 14,195,584; -32.5%

13) Pringles Right Crisps

$35,693,748; -8.0%; 24,799,152; -3.1%

14) Lay's Wow

$35,589,784; -10.9%; 11,688,397; -17.1%

15) Old Dutch

$33,139,046; -1.2%; 14,823,063; -2.3%

16) Lay's Kettle Cooked

$28,214,102; +1,176.3%; 11,350,658; +1,121.6%

17) Golden Flake

$25,827,020; -3.8%; 23,125,590; +0.5%

18) Pringles Fat Free

$23,781,160; +0.4%; 11,801,744; -0.1%

19) Ruffles Flavor Rush

$20,841,558; -59.5%; 8,301,020; -65.7%

20) Wise Ridgies

$19,754,924; +17.3%; 11,644,655; +2.1%

Source: Information Resources Inc.