ORLANDO, Fla. -- Supermarkets are trying to take a bigger bite out of the oral care category in this metropolitan area. With Wal-Mart Stores, Bentonville, Ark., the acknowledged leader, several supermarket chains have taken an aggressive stance on pricing and merchandising on this key health and beauty care category. One, Albertsons, Boise, Idaho, is targeting the drug chains in both its merchandising and pricing. Meanwhile, dollar stores, which typically dedicate eight linear feet to the ...

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