Frozen pizza sliced out an impressive niche for itself over the last year, experiencing the largest dollar sales increase of all frozen-food categories in supermarkets. New rising crusts, single-serve and premium selections helped the category experience a 12.3% dollar sales increase to $1.82 billion for the 52-week period ended July 20, 1997, according to SN's annual State of the Industry Report, based on sales data from Information Resources Inc., Chicago. Pizza, the No. 3 in overall ...
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