Frozen pizza sliced out an impressive niche for itself over the last year, experiencing the largest dollar sales increase of all frozen-food categories in supermarkets. New rising crusts, single-serve and premium selections helped the category experience a 12.3% dollar sales increase to $1.82 billion for the 52-week period ended July 20, 1997, according to SN's annual State of the Industry Report, based on sales data from Information Resources Inc., Chicago. Pizza, the No. 3 in overall ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.