The growing popularity of snack cakes is giving the already healthy cake category another shot in the arm, said retailers interviewed by SN. The smaller-sized cakes are part of a large trend in product downsizing that also includes single-layers, and pieces of cake, said in-store bakery executives. But snack cakes in particular appear to be hot. At O'Malia Food Markets, Carmel, Ind., for example, sales of 8-inch square snack cakes grew 20% in just the last year. "That's a good segment to ...

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