As the numbers bear out, competition is fierce for supermarkets trying to turn a profit in photo-film services. However, supermarket retailers say it is a growing category and a strong customer draw. To maintain their share of the business, chains are applying sharper pricing, using forceful ads and putting more emphasis on store-level displays. "Film, cameras and photo-finishing are growth areas for us," said John Stahl, director of general merchandise and health and beauty care at ...

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