PITTSBURGH -- This Iggle is flying high. Iggle Video is the home entertainment operation of Giant Eagle. Compared to other supermarket video-rental programs that crashed to earth in recent years, it is all but defying gravity. The name "Iggle" is derived from a local pronunciation of "eagle." Excellence in marketing, merchandising and buying, and a willingness to seize on future trends, not just wait to follow them, are all hallmarks of Giant Eagle's video program. The result is a business ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.