STELLARTON, Nova Scotia -- Sobeys here unveiled Compliments, its new private-label brand, at its annual general meeting earlier this month as part of an effort "to merchandise our way to success," according to Bill McEwan, president and chief executive officer.
The new line will replace the chain's Our Compliments and Smart Choice private-label brands, he said.
The introduction of a re-engineered line "does not mean we were dissatisfied with our private-label program," McEwan said. "But ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In