Private-label products are becoming the hub around which many meal-solution programs turn.
Both large chains, like Boise, Idaho-based Albertson's, and smaller, innovative stores like Wegmans Food Markets, Rochester, N.Y., are focusing on store brands through their meal-solution programs.
"Albertson's 'Quick Fixin' Ideas' program is an excellent example," said Donald Stuart, a partner at Wilton, Conn.-based Cannondale Associates. "It has established a meal-solutions 'brand' that is linked ...
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