Even though back-to-school forecasts from suppliers and researchers are upbeat for strong sales this season, supermarket retailers are voicing mixed reactions. Some even indicate they have given up the category to mass merchandisers. According to the latest American Express Retail Index on BTS shopping, parents and teenagers said they will spend $548 per student on BTS clothing and supplies, a more than 20% rise from last year's survey results of $438. BTS products range from basic ...

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