They once were giants: Penn Fruit Co., National Tea, Grand Union and A&P. While the first three have disappeared, A&P has had to struggle to regain its former glory. According to observers, A&P nearly destroyed itself in the early 1970s when it launched an industrywide price war by converting stores to a new price-driven format called WEO -- Where Economy Originates. The undertaking proved to be a disaster and was a major impetus for A&P's founding family, the Huntington ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.