The Oktoberfest season is putting beverage category management programs and planograms to the test, several retailers told SN. "We don't even attempt to carry every Oktoberfest beer that comes out because it is such a short-term deal in the stores. At the end of the month you would have to replace them, and to try and work in all of these short-term beers would just mess up the entire flow of the beer set," said Oscar Sicola, liquor and beer buyer and merchandiser for Fiesta Mart, Houston, ...
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