Want to boost your product's image with a license from the entertainment world? Then first take a hard look at your marketing objectives and targeted demographics. That advice from executives familiar with the business will surely be one of the strategies discussed this month as the industry gathers in New York to attend the Licensing '95 conference and exposition June 20 to 22. Licensing awards to be presented will include the year's top license, licensing agency, licensee, brand extension ...
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