From exclusive CD compilations to snacks marketed under the name of a pop-recording sensation, marketers are pumping up the volume of their promotions. General Mills, Kraft Foods North America, Kellogg Co., Georgia-Pacific Corp. and Brach's Confections are among the manufacturers that have formed relationships with some of the hottest names in the music business, ranging from Radio Disney to pop group *NSYNC to country vocalist Lee Ann Womack to R&B legend Gladys Knight & the Pips. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.