In the beginning, there was Pritikin. Long before ConAgra's Healthy Choice and Kraft's South Beach, or the retail versions of Weight Watchers and Atkins, diet guru Nathan Pritikin's line of low-sodium, low-fat soups, pastas, sauces and dressings pretty much occupied the top spot in conventional supermarkets' "healthy eating" pyramid. Trendier diet plans soon came along and began eating into the brand's position; its popularity further waned after Quaker acquired the line in the late 1980s. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.