This could be the year the whole soup category gets turned on its side. While convenience has driven virtually all growth in the overall soup category in recent years, some retailers are now looking to more sophisticated shelving systems to heat up mature condensed selections. Around 3,000 stores have installed a new gravity-fed shelving system that rolls 11.5-oz. cans out sideways, assuring neat facings, increased signage, and optimal placement based on how consumers shop. Stores that ...

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