ST. LOUIS -- It's a label creator's dream. Save-A-Lot here is so dedicated to custom labels that is has created some 100 registered names just for itself. Where do the label ideas come from? Often the inspiration is truly home-grown. J. Higgs potato chips are named after company chief financial officer Joe Higgs. Gilmore's Gourmet popcorn bears the namesake of controller Larry Gilmore. Vice president of grocery purchasing David McDaniel lent his name to McDaniel's Coffee. The Coburn Farm ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.