The many reported health benefits of soy give supermarkets new promotional, merchandising and advertising opportunities for soy-based Center Store groceries that range from cereal to frozen meat alternatives. In-store display contests, themed circular ads, cooking classes and product demonstrations are among the tactics being used to heighten awareness about health advantages of soy-based foods and beverages. "We advertise [soy] products in our weekly ads and use displays as a push," said ...

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