The year was 1996. With independent retailers in the western United States struggling to hold their own against Albertsons and Kroger, their suppliers at Associated Food Stores realized something had to change. "We weren't really meeting the consumer's needs," recalled Neal Berube, chief operating officer and chief financial officer for the Salt Lake City-based wholesaler. "We were all over the place. Even though we had far more [stockkeeping units] than the competition, we were viewed as ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.