Retailers are taking back the ownership of the category plan. They are asking Center Store manufacturers to help them, but now they do not relinquish control, according to a range of industry observers.
"It tends to focus more on their joint asset, the consumer. It's ultimately a good thing, in that the level of information is trying to attract more consumers," said Terese Herbig, senior vice president, retail marketing, Information Resources Inc., Chicago.
Category management is not meant ...
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