KALAMAZOO, Mich. -- Spartan Stores has increased the market share of its core private-label Spartan brand 4% since the wholesaler and retailer introduced a new packaging design last year, said Alan Hartline, vice president, Center Store merchandising. "We're pretty excited about what we've accomplished with private label," Hartline said earlier this month in a presentation at the Western Michigan University Food Marketing Conference here. "It builds loyalty, and it helps create a ...

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