KALAMAZOO, Mich. -- Spartan Stores has increased the market share of its core private-label Spartan brand 4% since the wholesaler and retailer introduced a new packaging design last year, said Alan Hartline, vice president, Center Store merchandising. "We're pretty excited about what we've accomplished with private label," Hartline said earlier this month in a presentation at the Western Michigan University Food Marketing Conference here. "It builds loyalty, and it helps create a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.