Whether home-shopping services ultimately prove popular enough to be cost-effective (and vice versa), they are already providing some retailers with access to hard-to-reach customers -- including homebound individuals and time-starved two-career families. In addition, home shopping's interactivity gives it the potential to be a powerful market research tool, providing valuable data about customers. Byerly's, Edina, Minn., used home shopping as a means to "target customers who weren't ...
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