In an increasingly segmented market, today's Starbucks-savvy consumers expect more from their coffee and tea. Supermarket retailers are responding with private-label beverage programs designed to meet the needs of the more discerning palate. "The reason behind the coffee renaissance of the '90s was the expansion of the coffee menu," said Gary Goldstein, spokesman for the National Coffee Association, New York. "It's no longer regular, instant or decaf, but something much more specific." The ...

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