Not many retailers would deny there is a real public demand for time-saving conveniences, and a concurrent desire for easy, fresh alternatives to the home-cooked meal. But still, only a few retailers are going so far as to bring hot meals to consumers' doors. Home delivery is a challenging, even risky venture for supermarkets, said retailers interviewed by SN, even if it would clearly make supermarket home-meal replacement a more convenient choice. So far, the HMR home-delivery field has ...
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