Specialty deodorants have helped supermarket retailers stay cool and secure despite the heat of competition from mass merchandisers. These demographically targeted deodorants and antiperspirants -- teen, sport and sensitive skin -- are providing retailers with added sales in this mature category, according to retailers polled by SN. However, buyers reported each of the specialty deodorant segments met with various degrees of success in their respective markets. "The teen market has done ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.